Announcing the West End Ballroom redesigned brand
We’re proud to announce the brand-new brand for the Portland-based West End Ballroom, a century-old building that hosts beautiful and memorable weddings and receptions.
read moreAnnouncing the Ambridge Event Center redesigned brand
We’re proud to announce the brand-new brand for the Portland-based Ambridge Event Center, an elegant, flexible and friendly event space that offers just about any feature or room configuration that you could need, from a giant ballroom to an intimate board room.
read moreThe Case for Customization
I was walking through a vacation home area in the woods this winter and taking stock of the differences between the traditionally built homes and those that were clearly of the modular/manufactured variety. It’s not easy to explain why it was clear that the latter weren’t among the former, but it was.
read moreJumping Into Social Media
It’s easy to say that social media is transforming the way businesses communicate with their customers, but describing exactly what that new environment looks like can get a bit more complicated. Over the last few years, the social media landscape has become something of an embarrassment of riches, with a diverse and expanding collection of services each offering its own set of tools and a slightly different customer base.
read moreThe Pervasive Brand
The business and design communities throw the word “branding” around a lot these days, present company included, but what really is a brand? I like to keep the definition broad: the voice with which your company speaks to the world. That company voice is exercised in a number of ways — logo, advertising copy, website design and content, etc. But your brand doesn’t (or shouldn’t) stop there.
read moreGetting the Best Bang for Your Blog
Maintaining a blog can be one of the most effective ways for a business to raise its profile, promoting its brand and engaging its customers. But making a company blog into an effective resource involves combining a lot of different factors, some of them more intuitive than others.
read moreState of the Social Sphere, 2012
It’s been a big year for social media, with plenty of ups and downs for the giants in the field, and a few newcomers becoming household names. It can be a bit of a headache just keeping track of it all, to say nothing of constructing a social media strategy. So here’s a quick rundown of the most popular social sites: who’s up and who’s down, but also what each set of readers is likely to be looking for, and what you can do to make each service work for you.
read moreDesign Tip: Design Like a Pro with Adobe Key Commands
Selecting tools with a mouse is for suckers. Since the advent of Photoshop, Adobe has been baking easy-to-access keyboard tools into its software that make navigating and manipulating your composition a breeze.
read moreCase Study: the Mobile BackBoard
Guess what hasn’t made it into the 21st century’s second decade? Pro-fessional sports internal communications. Yep, those athletes are all carrying the same smart devices that the rest of us use, but the norm for distributing logistics and scouting information is still text messages and paper printouts. Seems a bit antiquaited, doesn’t it?
read moreA Pictorial History of the Angled End
The August branding facelift is far from the first time that AEI has changed its look. This month we take a reminiscent walk through the company’s history, starting with its first website, launched in late 2001.
read moreThe Emperor has New Clothes!
If something seems different around here, that’s because everything is. Angled End Identities has been completely rebranded, offering a beautiful new logo and facelifts throughout its online spaces. Let us know what you think about the new look!
read moreA Precocious Redesign of Tara Bella Winery
The Tara Bella redesign is live! We never tired of the original site that Angled End created for them five years ago, but our favorite Sonoma winery eventually just needed some new shoes. The new site is significantly more dynamic and expansive than its predecessor....
read moreShalom! The Rav Shoshana site is online
Angled End thoroughly enjoyed working with Rabbi Susan Mitrani-Knapp, a.k.a. Rav Shoshana, on a WordPress-based website promoting her spiritual services in the NYC area. Check it out here...
read moreThe Design of Social Media
You’ve probably heard this by now, but social media is kind of a big deal. Any business worth talking about is expected to have a “Like” button set up for you to click, and a team of social content gurus to go forth and promote their brand. And with so many businesses jumping on the bandwagon, it’s easy to forget that a lot of them aren’t quite sure what they’re doing.
read moreGenerating Repeat Business: Why Brand is Important
It is a well-known statistic that on average it becomes five times more expensive to acquire a new customer than to earn repeat business from an existing one. For small businesses struggling to maintain margins in an already tough economy, thinking outside the box on how to leverage their existing customer base is not only key to staying afloat but can significantly boost profits without the need to burn out on cold-calling, or expend scare resources on new sales staff.
read more3 Ways to Sell More Effectively
It’s 8.45am. You have your extra-caf latte sitting beside the computer, and you are staring at your headset with a mixture of anticipation, competitiveness, and dread. It’s another long day of selling ahead, and while your numbers are by no means shabby, you are not...
read moreThe Mobile Market Cometh
The basics to making your website mobile-friendly Not sure if you've noticed this, but people are surfing the good ol' fashioned web with some decidedly not old-fashioned devices these days. I'm talking about mobile devices, of course - smart phones and tablet...
read moreThe Life of a Design Project
A simple walk-through of how an Angled End piece comes to life It's always easier to begin any business venture if you know the process beforehand. This article describes how a typical design project works from start to finish: #1: Contact & Agreement of Terms The...
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