by Whit | Jan 2, 2013 | Marketing, Social Media
It’s easy to say that social media is transforming the way businesses communicate with their customers, but describing exactly what that new environment looks like can get a bit more complicated. Over the last few years, the social media landscape has become something of an embarrassment of riches, with a diverse and expanding collection of services each offering its own set of tools and a slightly different customer base.
by Whit | Dec 3, 2012 | Marketing, Social Media
Maintaining a blog can be one of the most effective ways for a business to raise its profile, promoting its brand and engaging its customers. But making a company blog into an effective resource involves combining a lot of different factors, some of them more intuitive than others.
by Whit | Nov 1, 2012 | Info, Marketing, Social Media
It’s been a big year for social media, with plenty of ups and downs for the giants in the field, and a few newcomers becoming household names. It can be a bit of a headache just keeping track of it all, to say nothing of constructing a social media strategy. So here’s a quick rundown of the most popular social sites: who’s up and who’s down, but also what each set of readers is likely to be looking for, and what you can do to make each service work for you.
by Whit | Apr 3, 2012 | Marketing, Social Media, Web Design
You’ve probably heard this by now, but social media is kind of a big deal. Any business worth talking about is expected to have a “Like” button set up for you to click, and a team of social content gurus to go forth and promote their brand. And with so many businesses jumping on the bandwagon, it’s easy to forget that a lot of them aren’t quite sure what they’re doing.