Jumping Into Social Media

It’s easy to say that social media is transforming the way businesses communicate with their customers, but describing exactly what that new environment looks like can get a bit more complicated. Over the last few years, the social media landscape has become something of an embarrassment of riches, with a diverse and expanding collection of services each offering its own set of tools and a slightly different customer base.

Getting the Best Bang for Your Blog

Maintaining a blog can be one of the most effective ways for a business to raise its profile, promoting its brand and engaging its customers. But making a company blog into an effective resource involves combining a lot of different factors, some of them more intuitive than others.

State of the Social Sphere, 2012

It’s been a big year for social media, with plenty of ups and downs for the giants in the field, and a few newcomers becoming household names. It can be a bit of a headache just keeping track of it all, to say nothing of constructing a social media strategy. So here’s a quick rundown of the most popular social sites: who’s up and who’s down, but also what each set of readers is likely to be looking for, and what you can do to make each service work for you.

The Design of Social Media

You’ve probably heard this by now, but social media is kind of a big deal. Any business worth talking about is expected to have a “Like” button set up for you to click, and a team of social content gurus to go forth and promote their brand. And with so many businesses jumping on the bandwagon, it’s easy to forget that a lot of them aren’t quite sure what they’re doing.

Generating Repeat Business: Why Brand is Important

It is a well-known statistic that on average it becomes five times more expensive to acquire a new customer than to earn repeat business from an existing one. For small businesses struggling to maintain margins in an already tough economy, thinking outside the box on how to leverage their existing customer base is not only key to staying afloat but can significantly boost profits without the need to burn out on cold-calling, or expend scare resources on new sales staff.

6 Ways to Market More Cost Effectively (Part 2)

Following up from last week’s blog post on 6 Ways to Market More Cost Effectively, Sandy Gans, Social Media and Inbound Marketing Consultant for Angled End Identities brings you some more innovative and money-saving tips to get you ahead of the competition, and...

6 Ways to Market More Cost Effectively (Part 1)

This  two-part blog was inspired by an article entitled “The 5 Minute Guide to Cheap Startup Advertising” by Dharmesh Shah, co-founder of HubSpot and chief blogger at OnStartups.com. Angled End’s client base ranges from companies who have thousands allocated to their...

Mobile Marketing: 5 Step Plan to Boost Sales!

If you are not already convinced that mobile marketing is an essential addition to your marketing plan, whether you are a small, B2B-focused business or a Fortune 100 consumer-focused company, here are some statistics that will make you reconsider: There are 5.3...

Measure Your Social Media Marketing Efforts!

  Angled End Identities is delighted to announce that it has partnered with HubSpot, a leader in social media marketing automation and optimization software. How Does This Benefit You? HubSpot is very affordable to small and mid-sized organizations looking to...

Demand Generation: Website is Everything!

I recently tuned into a very interesting Round Table discussion on the B2B social networking site Focus.com. The topic was the “Future of Demand Generation” and included an impressive panel of four industry-veterans who between them had many years’ experience as VPs...

Why a Million Twitter Followers is Not Enough

  To state the obvious; the social media and internet marketing tsunami is continuing to gain such tremendous momentum that nearly every organization, for-profit or otherwise, has been forced to reevaluate their existing marketing strategy.  Imagine a World...

Is Your Brand an Asset or a Liability?

It may be time to fire your “silent sales team” Business owners know their businesses. And they are generally aware (acutely so) of which investments and practices are improving their bottom line and which are hurting it. Most of these factors are easily...