I was walking through a vacation home area in the woods this winter and taking stock of the differences between the traditionally built homes and those that were clearly of the modular/manufactured variety. It’s not easy to explain why it was clear that the latter weren’t among the former, but it was.
The business and design communities throw the word “branding” around a lot these days, present company included, but what really is a brand? I like to keep the definition broad: the voice with which your company speaks to the world. That company voice is exercised in a number of ways — logo, advertising copy, website design and content, etc. But your brand doesn’t (or shouldn’t) stop there.