The Case for Customization

I was walking through a vacation home area in the woods this winter and taking stock of the differences between the traditionally built homes and those that were clearly of the modular/manufactured variety. It’s not easy to explain why it was clear that the latter weren’t among the former, but it was.

The Pervasive Brand

The business and design communities throw the word “branding” around a lot these days, present company included, but what really is a brand? I like to keep the definition broad: the voice with which your company speaks to the world. That company voice is exercised in a number of ways — logo, advertising copy, website design and content, etc. But your brand doesn’t (or shouldn’t) stop there.

2011: The Year in Review

Looking back on our biggest growth period in over a decade! 2011 was quite a transformational year for your favorite graphic design studio. We saw the creation of a second division, a big push into the online marketing space, the growth of our creative and engineering...

Kudos to a Terrific Team!

A heartfelt thank you to from the owner to his copilots I can assure you that this is not a one-man show. Angled End is my baby, but it is a child with many parents (how progressive of us!). I have been honored to work with a growing team of talented artists and...

A thousand thank you’s, Steve.

I was a Windows guy from the start. I grew up using computers long before the graphical user interface started appearing on consumer products, and I was pretty damn happy with the PC world until my dad convinced me to switch to the Mac, since the design world favored...

A (Desperate) Open Plea to the Software Giants

Please don’t make it “better” until you’ve made it actually work As I attempt and fail to use Illustrator’s so-called “smart guides” feature to align an object with the corner of a page, then look over to my computer’s...

Video Interview: Whit Gurley

Up close and personal with the founder of Angled End Odds are, most readers of this newsletter have interacted with Mr. Gurley in one way or another. But this video interview, conducted by Angled End sales and marketing director Sandy Gans, offers a current look at...

Why a Million Twitter Followers is Not Enough

  To state the obvious; the social media and internet marketing tsunami is continuing to gain such tremendous momentum that nearly every organization, for-profit or otherwise, has been forced to reevaluate their existing marketing strategy.  Imagine a World...