Design Tip: Photography 101

Five simple techniques to instantly boost your photographic prowess You really, truly don’t have to be a pro photog or have a $4000 rig to take creative, memorable photos. Your level of photographic acumen will jump by leaps and bounds with the consistent use of...

Design Tip: The World of Web Fonts

If there’s one thing designers obsess over, it’s typography. And for that reason, the web has been problematic from the start, since web browsers can only take advantage of fonts that are installed on the viewer’s computer, and there just...

Design Tip: Website Analytics, Demystified

Gain insight into who is using your website, and how they are using it It seems like everybody and their brother has a website these days. You have one. I have one. Actually, I have several. The question I have for you is this: how healthy is your website? You...

Design Tip: Power up Powerpoint

Pull in the reigns to take your presentations to the next level Most of us have to use Microsoft PowerPoint at some point in our careers. It’s a powerful tool for delivering complex presentations, but it can produce nauseating results if its wide array of visual...

Design Tip: Pro Photo Processing

Make your good photos great with these easy graphic editor tips You really don’t have to be a seasoned photographer to create vibrant, powerful photos – you just need to be armed with a little bit of Photoshop knowledge (and a computer with Photoshop or...

Design Tip: High Quality Design with Word

Move over, Adobe. With their latest Office update, Microsoft enters and dominates the big leagues of graphic design. Learn how to use Word to generate your next enterprise-caliber publication. It’s no secret that Office has always included an enormous library of...

Design Tip: Widows & Orphans

Keeping the typographic family together The terms “widow” and “orphan” aren’t quite as sad in design circles as they are in, say, the last Charles Dickens novel you read, but you still don’t want to be causing either of them. Take a...

Design Tip: the Art of Masking

Photoshop hobbyists can double their skills with the use of masks! Strictly speaking, masking is the same thing for designers that it is for painters: the act of blocking off one area so that the rest of the area is exposed. But while painters typically mask areas off...

Design Tip: Kerning & Tracking

It’s all in the spacing, people. Even if you’re restricted to the, let’s say, “less than pro” fonts that come standard on most computers, you can make your headlines look twice as good just by giving them the right letter spacing....

Design Tip: RGB vs. CMYK

The primary colors are red, blue and yellow, right? So why don’t TVs and printers just mix those colors to create the rest? Well, frankly, it’s just not that simple. First, let’s start with those primary colors. The fact of the matter is that RBY is...

Design Tip: Bitmap vs. Vector Graphics

(Yes, it Matters!) Many businesspeople out there have never heard of these terms, but virtually all of them have encountered both kinds of graphics. We’re not talking about graphic file formats here (JPEG, GIF, PDF, EPS, etc.), we’re discussing the...

Design Tip: The Resolution Confusion

Many people outside of the design industry don’t quite understand how image resolution affects the output of their design piece. Photographs and other continuous-tone images are bitmap images, which means that they’re made up of a grid of pixels (as...