by Whit | May 15, 2019 | Branding, Breakout Business Brands, Logo Design, Print Design, Web Design
We’re happy to announce the launch of Black Diamond Bookkeeping, a new business by a veteran finance professional! Brittany Gitts reached out to Breakout Business Brands for help creating a professional brand for her new bookkeeping business. With her shiny new...
by Whit | Feb 12, 2019 | Branding, Breakout Business Brands, Logo Design, Print Design, Web Design
Want to experience the serene beauty of the Bay Area on a stand up paddleboard? Reach out to Board Locals! Breakout Business Brands worked with entrepreneur and SUP veteran Lauren Fire to develop a snappy, fun brand for her fledgling company, including a symbolic...
by Whit | Oct 12, 2016 | Branding, Sales
a guest post by Kent Roberts You don’t need a strong brand to succeed. History is riddled with the mediocre brands of very successful companies. However, it does get around some of the early sales obstacles of building trust. That trust can give you a tremendous edge....
by Whit | Dec 3, 2012 | Branding, Editorial
The business and design communities throw the word “branding” around a lot these days, present company included, but what really is a brand? I like to keep the definition broad: the voice with which your company speaks to the world. That company voice is exercised in a number of ways — logo, advertising copy, website design and content, etc. But your brand doesn’t (or shouldn’t) stop there.
by Whit | Mar 19, 2012 | Branding, Marketing
It is a well-known statistic that on average it becomes five times more expensive to acquire a new customer than to earn repeat business from an existing one. For small businesses struggling to maintain margins in an already tough economy, thinking outside the box on how to leverage their existing customer base is not only key to staying afloat but can significantly boost profits without the need to burn out on cold-calling, or expend scare resources on new sales staff.
by Whit | Oct 16, 2011 | Branding, Marketing, Sales
Following up from last week’s blog post on 6 Ways to Market More Cost Effectively, Sandy Gans, Social Media and Inbound Marketing Consultant for Angled End Identities brings you some more innovative and money-saving tips to get you ahead of the competition, and...
by Whit | Sep 26, 2011 | Branding, Marketing, Sales
If you are not already convinced that mobile marketing is an essential addition to your marketing plan, whether you are a small, B2B-focused business or a Fortune 100 consumer-focused company, here are some statistics that will make you reconsider: There are 5.3...
by Whit | Jul 1, 2011 | Branding, Logo Design, Portfolio, Print Design, Web Design
Creating a Great Brand from the Ground Up There was never a question of who PeopleSync CEO Gerrit Zaayman wanted to create the brand for his new company. He had already worked with Angled End before at his prior position with logistics software creator Softeon,...
by Whit | Jun 1, 2011 | Branding, Logo Design, Marketing, Print Design, Web Design
How to make a normally jarring transformation go down silky smooth There’s a reason that “identities” is right there in our company name. We believe that a company’s brand is an integral component of its long-term success. How early in your...
by Whit | Apr 1, 2011 | Branding, Fun, Logo Design, Web Design
AEI gives a technology company’s brand a desperately needed overhaul Nestled in the sleepy community of Cupertino, California is a computer and electronics manufacturer named Apple Computers. You may have seen one of their “Macintosh” computers in a...
by Whit | Mar 1, 2011 | Branding, Marketing, Sales
It may be time to fire your “silent sales team” Business owners know their businesses. And they are generally aware (acutely so) of which investments and practices are improving their bottom line and which are hurting it. Most of these factors are easily...
by Whit | Nov 1, 2010 | Branding, Logo Design
Why, when and how to develop your branding cornerstone It’s remarkable just how much “stuff” is contained in the simple, unassuming logo. As someone who has been creating them for most of his life, I can tell you that they tend to be the most...
by Whit | Oct 1, 2010 | Branding, Logo Design, Marketing, Print Design, Web Design
Your logo is not your brand. Your company name isn’t your brand, either. Neither are your website, business card or magazine ad. Your brand is: the voice with which your company speaks to the world, the sum of all of the aforementioned parts. And if that voice...
by Whit | Jul 1, 2010 | Branding, Logo Design, Marketing, Print Design, Web Design
Quantifying (well, almost) the subjective realm of commercial art Let’s begin with a philosophical principal that most people agree with: art is subjective. One man’s “Mona Lisa” is another man’s “Dogs Playing Poker.” While...
