The Emperor has New Clothes!

If something seems different around here, that’s because everything is. Angled End Identities has been completely rebranded, offering a beautiful new logo and facelifts throughout its online spaces. Let us know what you think about the new look!

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A Precocious Redesign of Tara Bella Winery

The Tara Bella redesign is live! We never tired of the original site that Angled End created for them five years ago, but our favorite Sonoma winery eventually just needed some new shoes. The new site is significantly more dynamic and expansive than its predecessor....

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The Design of Social Media

You’ve probably heard this by now, but social media is kind of a big deal. Any business worth talking about is expected to have a “Like” button set up for you to click, and a team of social content gurus to go forth and promote their brand. And with so many businesses jumping on the bandwagon, it’s easy to forget that a lot of them aren’t quite sure what they’re doing.

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Generating Repeat Business: Why Brand is Important

It is a well-known statistic that on average it becomes five times more expensive to acquire a new customer than to earn repeat business from an existing one. For small businesses struggling to maintain margins in an already tough economy, thinking outside the box on how to leverage their existing customer base is not only key to staying afloat but can significantly boost profits without the need to burn out on cold-calling, or expend scare resources on new sales staff.

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3 Ways to Sell More Effectively

It’s 8.45am. You have your extra-caf latte sitting beside the computer, and you are staring at your headset with a mixture of anticipation, competitiveness, and dread. It’s another long day of selling ahead, and while your numbers are by no means shabby, you are not...

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The Mobile Market Cometh

The basics to making your website mobile-friendly Not sure if you’ve noticed this, but people are surfing the good ol’ fashioned web with some decidedly not old-fashioned devices these days. I’m talking about mobile devices, of course – smart...

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The Life of a Design Project

A simple walk-through of how an Angled End piece comes to life It’s always easier to begin any business venture if you know the process beforehand. This article describes how a typical design project works from start to finish: #1: Contact & Agreement of...

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GridMaven goes live!

We’re happy to announce the unveiling of the new website for GridMaven, an energy utility solution by SKTA Americas. The GridMaven site was built on a WordPress foundation and features a home page slideshow, in-line video and several other custom modifications....

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Design Tip: Photography 101

Five simple techniques to instantly boost your photographic prowess You really, truly don’t have to be a pro photog or have a $4000 rig to take creative, memorable photos. Your level of photographic acumen will jump by leaps and bounds with the consistent use of...

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2011: The Year in Review

Looking back on our biggest growth period in over a decade! 2011 was quite a transformational year for your favorite graphic design studio. We saw the creation of a second division, a big push into the online marketing space, the growth of our creative and engineering...

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Kudos to a Terrific Team!

A heartfelt thank you to from the owner to his copilots I can assure you that this is not a one-man show. Angled End is my baby, but it is a child with many parents (how progressive of us!). I have been honored to work with a growing team of talented artists and...

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Design Tip: The World of Web Fonts

If there’s one thing designers obsess over, it’s typography. And for that reason, the web has been problematic from the start, since web browsers can only take advantage of fonts that are installed on the viewer’s computer, and there just...

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