by Whit | May 15, 2019 | Branding, Breakout Business Brands, Logo Design, Print Design, Web Design
We’re happy to announce the launch of Black Diamond Bookkeeping, a new business by a veteran finance professional! Brittany Gitts reached out to Breakout Business Brands for help creating a professional brand for her new bookkeeping business. With her shiny new...
by Whit | Feb 12, 2019 | Branding, Breakout Business Brands, Logo Design, Print Design, Web Design
Want to experience the serene beauty of the Bay Area on a stand up paddleboard? Reach out to Board Locals! Breakout Business Brands worked with entrepreneur and SUP veteran Lauren Fire to develop a snappy, fun brand for her fledgling company, including a symbolic...
by Whit | Nov 6, 2018 | Portfolio, Print Design
Unless you or your family hails from Southeast Asia, you may not be familiar with the venerable tiffin — a multi-story lunch canister that’s used every day by billions of people. Portland-based cyber security company Tripwire worked with Angled End to produce...
by Whit | Nov 13, 2017 | Portfolio, Print Design
Portland-based cyber security company Tripwire worked with Angled End to produce a field guide for security professionals that was efficient, on-brand and fun. The 32-page booklet featured a “tattered” cover as well as diagrams and iconography mimicking...
by Whit | Jul 1, 2011 | Branding, Logo Design, Portfolio, Print Design, Web Design
Creating a Great Brand from the Ground Up There was never a question of who PeopleSync CEO Gerrit Zaayman wanted to create the brand for his new company. He had already worked with Angled End before at his prior position with logistics software creator Softeon,...
by Whit | Jun 1, 2011 | Branding, Logo Design, Marketing, Print Design, Web Design
How to make a normally jarring transformation go down silky smooth There’s a reason that “identities” is right there in our company name. We believe that a company’s brand is an integral component of its long-term success. How early in your...
by Whit | Oct 1, 2010 | Branding, Logo Design, Marketing, Print Design, Web Design
Your logo is not your brand. Your company name isn’t your brand, either. Neither are your website, business card or magazine ad. Your brand is: the voice with which your company speaks to the world, the sum of all of the aforementioned parts. And if that voice...
by Whit | Jul 1, 2010 | Branding, Logo Design, Marketing, Print Design, Web Design
Quantifying (well, almost) the subjective realm of commercial art Let’s begin with a philosophical principal that most people agree with: art is subjective. One man’s “Mona Lisa” is another man’s “Dogs Playing Poker.” While...