It’s easy to say that social media is transforming the way businesses communicate with their customers, but describing exactly what that new environment looks like can get a bit more complicated. Over the last few years, the social media landscape has become something of an embarrassment of riches, with a diverse and expanding collection of services each offering its own set of tools and a slightly different customer base.
Maintaining a blog can be one of the most effective ways for a business to raise its profile, promoting its brand and engaging its customers. But making a company blog into an effective resource involves combining a lot of different factors, some of them more intuitive than others.
It’s been a big year for social media, with plenty of ups and downs for the giants in the field, and a few newcomers becoming household names. It can be a bit of a headache just keeping track of it all, to say nothing of constructing a social media strategy. So here’s a quick rundown of the most popular social sites: who’s up and who’s down, but also what each set of readers is likely to be looking for, and what you can do to make each service work for you.
You’ve probably heard this by now, but social media is kind of a big deal. Any business worth talking about is expected to have a “Like” button set up for you to click, and a team of social content gurus to go forth and promote their brand. And with so many businesses jumping on the bandwagon, it’s easy to forget that a lot of them aren’t quite sure what they’re doing.
It is a well-known statistic that on average it becomes five times more expensive to acquire a new customer than to earn repeat business from an existing one. For small businesses struggling to maintain margins in an already tough economy, thinking outside the box on how to leverage their existing customer base is not only key to staying afloat but can significantly boost profits without the need to burn out on cold-calling, or expend scare resources on new sales staff.