A couple of weeks ago we looked at 3 smoking hot marketing trends that you may want to be fully-prepped on before year-end so you can come catupulting into the New Year over-achieving all of your targets, being seen as the marketing rockstar that you are by working marketing magic on a limited budget. Not to mention becoming the darling of the sales team, who have a steadily increasing stream of steadily increasing quality leads. Here then are the final two hot marketing trends to watch for: (more…)

As 2011 draws to a close, we at Angled End thought it would be useful to summarize the hot trends of the year that we believe will continue to gain serious momentum in 2012. In addition, we will look at some dark horses you may not have considered allocating budget for – but could be well worth using if the investment leads to more inquiries, leads, and new business for your company, while keeping in mind that all-important ROI metric which us marketers are increasingly being measured on.

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In my last blog post ‘5 Step Website Test: Is Yours Making the Grade?‘ I gave you 5 areas to subjectively evaluate your website’s strength so you could begin to identify the areas where you are making the grade, and those that could use some more loving.  The goal being to turn your website from a static, brochureware-type of site to one that is attracting a month-on-month increase in qualified visitors, and converting more of those visitors into inquiries, leads and sales. (more…)