Why the demeanor of your company should permeate every nook and cranny of its operations

The business and design communities throw the word “branding” around a lot these days, present company included, but what really is a brand? I like to keep the definition broad: the voice with which your company speaks to the world. That company voice is exercised in a number of ways — logo, advertising copy, website design and content, etc. But your brand doesn’t (or shouldn’t) stop there. It is my philosophy that your brand ends where the sale is usually finalized: your people. In a perfect world, the representatives of your company would wholly reflect the feel and intent of your company’s voice. Here’s why that matters…

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Looking back on our biggest growth period in over a decade!

2011 was quite a transformational year for your favorite graphic design studio. We saw the creation of a second division, a big push into the online marketing space, the growth of our creative and engineering teams, onboarding of lots of terrific new clients, and a bounty of beautiful design work. Join us now as we highlight some of our favorite changes and proudest end results. (more…)

A heartfelt thank you to from the owner to his copilots

I can assure you that this is not a one-man show. Angled End is my baby, but it is a child with many parents (how progressive of us!). I have been honored to work with a growing team of talented artists and engineers this past year, people who take pride in what they are able to create for our clients. Here I present the people who make Angled End work: (more…)

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Please don’t make it “better” until you’ve made it actually work

As I attempt and fail to use Illustrator’s so-called “smart guides” feature to align an object with the corner of a page, then look over to my computer’s desktop, which has been rendered a disorganized jumble due to a bug in OS X Lion, I wonder if I can keep doing this forever. I’ve been a deeply computer-entrenched person since I was a teenager (which means a lot at my age, I hail from the Commodore era), as well as a zealous fan of Apple and Adobe since the mid-90′s. But my levels of happiness and efficiency over the years have waned while my levels of aggravation and disappointment have risen, not because I’m “losing my touch,” but because the software that I fell in love with has slowly, coldly turned on me. (more…)

Up close and personal with the founder of Angled End

Odds are, most readers of this newsletter have interacted with Mr. Gurley in one way or another. But this video interview, conducted by Angled End sales and marketing director Sandy Gans, offers a current look at how Whit works and what makes AEI successful. Click below to listen to what makes Whit and AEI tick, featuring previews of some of our best work!

Interview transcript below the video. Click here for a PDF version » (more…)

To state the obvious; the social media and internet marketing tsunami is continuing to gain such tremendous momentum that nearly every organization, for-profit or otherwise, has been forced to reevaluate their existing marketing strategy.  (more…)