The Pervasive Brand

The business and design communities throw the word “branding” around a lot these days, present company included, but what really is a brand? I like to keep the definition broad: the voice with which your company speaks to the world. That company voice is exercised in a number of ways — logo, advertising copy, website design and content, etc. But your brand doesn’t (or shouldn’t) stop there.

Generating Repeat Business: Why Brand is Important

It is a well-known statistic that on average it becomes five times more expensive to acquire a new customer than to earn repeat business from an existing one. For small businesses struggling to maintain margins in an already tough economy, thinking outside the box on how to leverage their existing customer base is not only key to staying afloat but can significantly boost profits without the need to burn out on cold-calling, or expend scare resources on new sales staff.

6 Ways to Market More Cost Effectively (Part 2)

Following up from last week’s blog post on 6 Ways to Market More Cost Effectively, Sandy Gans, Social Media and Inbound Marketing Consultant for Angled End Identities brings you some more innovative and money-saving tips to get you ahead of the competition, and...

Mobile Marketing: 5 Step Plan to Boost Sales!

If you are not already convinced that mobile marketing is an essential addition to your marketing plan, whether you are a small, B2B-focused business or a Fortune 100 consumer-focused company, here are some statistics that will make you reconsider: There are 5.3...

Is Your Brand an Asset or a Liability?

It may be time to fire your “silent sales team” Business owners know their businesses. And they are generally aware (acutely so) of which investments and practices are improving their bottom line and which are hurting it. Most of these factors are easily...

The Lingo of Logo Design

Why, when and how to develop your branding cornerstone It’s remarkable just how much “stuff” is contained in the simple, unassuming logo. As someone who has been creating them for most of his life, I can tell you that they tend to be the most...