Resource-hogging and hideous-interface-encouraging kludge that it is, Flash did have its virtues. Namely, the ability to create dynamic animated websites that were universally viewable.
We’re proud to announce the brand-new brand for the Portland-based West End Ballroom, a century-old building that hosts beautiful and memorable weddings and receptions.
We’re proud to announce the brand-new brand for the Portland-based Ambridge Event Center, an elegant, flexible and friendly event space that offers just about any feature or room configuration that you could need, from a giant ballroom to an intimate board room.
I was walking through a vacation home area in the woods this winter and taking stock of the differences between the traditionally built homes and those that were clearly of the modular/manufactured variety. It’s not easy to explain why it was clear that the latter weren’t among the former, but it was.
It’s easy to say that social media is transforming the way businesses communicate with their customers, but describing exactly what that new environment looks like can get a bit more complicated. Over the last few years, the social media landscape has become something of an embarrassment of riches, with a diverse and expanding collection of services each offering its own set of tools and a slightly different customer base.
The business and design communities throw the word “branding” around a lot these days, present company included, but what really is a brand? I like to keep the definition broad: the voice with which your company speaks to the world. That company voice is exercised in a number of ways — logo, advertising copy, website design and content, etc. But your brand doesn’t (or shouldn’t) stop there.
Maintaining a blog can be one of the most effective ways for a business to raise its profile, promoting its brand and engaging its customers. But making a company blog into an effective resource involves combining a lot of different factors, some of them more intuitive than others.