Jan 2 13
A break-down of the usage and benefits of the major social media channels
It’s easy to say that social media is transforming the way businesses communicate with their customers, but describing exactly what that new environment looks like can get a bit more complicated. Over the last few years, the social media landscape has become something of an embarrassment of riches, with a diverse and expanding collection of services each offering its own set of tools and a slightly different customer base.
A little while ago, we took a look at the state of social media over this year, and the niches that each one has carved out. Now that we have a new year and a new range of opportunities to look forward to, it’s worth taking a moment to examine the best ways to take advantage of 2012’s top performers.
Dec 3 12
Why the demeanor of your company should permeate every nook and cranny of its operations
The business and design communities throw the word “branding” around a lot these days, present company included, but what really is a brand? I like to keep the definition broad: the voice with which your company speaks to the world. That company voice is exercised in a number of ways — logo, advertising copy, website design and content, etc. But your brand doesn’t (or shouldn’t) stop there. It is my philosophy that your brand ends where the sale is usually finalized: your people. In a perfect world, the representatives of your company would wholly reflect the feel and intent of your company’s voice. Here’s why that matters…
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Dec 3 12
The artful science of effective blogging techniques
Maintaining a blog can be one of the most effective ways for a business to raise its profile, promoting its brand and engaging its customers. But making a company blog into an effective resource involves combining a lot of different factors, some of them more intuitive than others.
A well-managed blog can be one of a company website’s most effective SEO tools, because it provides a source of constantly updated copy highlighting topics relevant to its business. That makes the blog a natural home for the sort of keyword-rich content that search engines love, while regular updates can help to give that text a leg up when compared to a static page.
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Nov 1 12
Get the low-down on how each of the major social channels can be used to your advantage (or not)
It’s been a big year for social media, with plenty of ups and downs for the giants in the field, and a few newcomers becoming household names. It can be a bit of a headache just keeping track of it all, to say nothing of constructing a social media strategy. So here’s a quick rundown of the most popular social sites: who’s up and who’s down, but also what each set of readers is likely to be looking for, and what you can do to make each service work for you.
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Nov 1 12
Tips to help even occasional designers work faster
Selecting tools with a mouse is for suckers. Since the advent of Photoshop, Adobe has been baking easy-to-access keyboard tools into its software that make navigating and manipulating your composition a breeze. Just watch any accomplished designer at work and you will see an efficient marriage of mouse and keyboard. Things like pushing your canvas around and zooming in/out are much more quickly done by combining key presses with mouse clicks than with the mouse alone. Here we will outline the key commands that even hobbyists can leverage to make life in Adobe’s creative apps much easier.
Oct 1 12
Changing the way teams talk to their jocks
The Magic's BB opening screen
Guess what hasn’t made it into the 21st century’s second decade? Pro-fessional sports internal communications. Yep, those athletes are all carrying the same smart devices that the rest of us use, but the norm for distributing logistics and scouting information is still text messages and paper printouts. Seems a bit antiquaited, doesn’t it? It certainly did to us when Adonal Foyle came to Angled End with a special request in 2010.
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Oct 1 12
Take a stroll through a decade of evolving faces
The August branding facelift is far from the first time that AEI has changed its look. This month we take a reminiscent walk through the company’s history, starting with its first website, launched in late 2001.
Aug 13 12
If something seems different around here, that’s because everything is. Angled End Identities has been completely rebranded, offering a beautiful new logo and facelifts throughout its online spaces. Let us know what you think about the new look!
Jun 27 12
Apr 12 12
Angled End thoroughly enjoyed working with Rabbi Susan Mitrani-Knapp, a.k.a. Rav Shoshana, on a WordPress-based website promoting her spiritual services in the NYC area. Check it out here »
