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Versatility by Design
THE LATEST {

Notice anything different around here? The Angled End has new clothes! We hope you love the new look as much as we do.

AEI enters the Twittersphere! Click here to check out our new feed, where we offer comments and links related to design and business.

the AEAction is online! Check out the new athletic industry blog of Angled End Athletics. The BackBoard mobile app is complete! Check it out »

}  MORE  »
also see Angled End Athletics

WHO WE ARE  {

Who do you want
to be in ten years?

The answer to that question drives everything that we create. In addition to vocalizing what you or your organization stands for, you want your brand to speak to the level that you believe you can reach. If what you want is up there, then we're not going to build branding materials down here.

Who knew it would turn out to be the best site I've seen? Lots of creativity, motion, and fun tricks - really imaginative, and tells their story well.”

Brian Noyes
Art Director
The Washington Post Magazine

Design zealots that we are, we really do believe that form follows function. It is as important to the Angled End team that we accurately understand and convey our client's voice as it is that we arrive at a beautiful, pixel-perfect end result. We are an organization who listens to our customers and sweats the details.

Here's how »

Past & present AEI clients include  {

The ABB Group
Alcoa, Inc.
Box.com
C.C. Sabathia
DaimlerChrysler
Fannie Mae
Freddie Mac
Golden State Warriors
L'Oreal Cosmetics
Macromedia, Inc.
Mitsubishi
OneTaste
Orlando Magic
Panda Express
Pandora
Ralph Lauren
Redken Cosmetics
Rocket Dog Shoes
Silicon Valley Bank
SK telecom America
Sony Music
Tecan Systems, Inc.
U.S. Express Enterprises
VMware

The Angled End leadership team  {

Whit Gurley
owner / creative director

After earning a bachelor's degree in graphic design from the University of Tennessee, Whit worked for four design agencies before migrating in 2000 to San Francisco, arguably the biggest design community in the nation. With fifteen years of professional experience under his belt, Whit has helped a long list of clients in a long list of industries represent themselves with dignity, appeal and ingenuity. He is passionate about delivering results that are enjoyed equally by clients and their customers, and he diligently learns as much as he can about both before breaking ground on any project.

Michael McDonald
chief development engineer

When he was 8 years old, Michael wanted to become a magician when he grew up. He recently realized that as a web architect and user experience designer, his dream has become true. With more than a decade of experience in software development, user experience design and web usability, Michael has a knack for making complex things seem easy. He has founded and co-founded multiple web start-ups and advocates that everything is marketing, and that a business must be both authentic and creative to thrive. He is passionate about the little things, the details, both in life and on the web.

Dan Lipe
creative engineer

Having discovered that there was actually a profession for people who draw logos, Dan earned himself a degree from the University of Tennessee graphic design program, where he also discovered a love for web and multimedia disciplines. During his career, he has developed identity, printed collateral and interactive experiences for a wide variety of companies. The most recent leg of his journey has been in the world of user experience, focusing attention to the emotional and logical responses of people using interactive products. He believes in making tasks easy to accomplish and loves web analytics. "In the end, it's all about making stuff that works and is easy to use!" In his spare time, Dan thrives in the outdoors and designs his own furniture.

Jeff Newman
sales maven

Jeff worked for a decade in sales at various consumer electronics outlets in Southern California before joining Sony Electronics in 1986, where he worked with major chain retailers. He was recognized as a sales leader, winning top achievement awards for the entire country, and was responsible for helping the launch of Sony's most innovative products, including its Handycam® camcorders and Wega® televisions. At Sony, Jeff was known as an "out of the box" thinker who created promotional events involving the NBA and NFL, and he has followed the same path with Angled End Athletics, where he helps players and teams create amazing brands. He is born a sports nut, so working with the pros has been a dream come true.

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Working with the Angled End  {

Angled End Identities is looking for designers. We pay competitive rates for graphic design work that we judge to be of the same caliber as what you see in our portfolio. If you have strong Creative Suite chops and a portfolio that demonstrates visual talent and technical proficiency, we would love to work with you.

All work is done off-site. Projects are offered to our contractors on the basis of ability and seniority, and communication directly with clients varies from project to project. Educational background is not especially relevant (read: the proof is in your work!). Please email or call us if you would like to establish a working relationship with AEI.

Please do NOT apply without an online portfolio.